^^ my wife bought a car about 5 years ago (in pre-wife times) from mazda.
brand new Mazda3
paid sticker price. got all the stupid upgrades (mats, paint protection, roadside assist etc)
got finance through mazda which again, she took at face value.
got taken to the cleaners, basically.
she didn't know you're supposed to bargain
she was single at the time, parents don't live in town...
so yes, it does happen
